$KITTY did not appear out of nowhere. It comes from a movement that started with a handful of retail traders reading a balance sheet more carefully than the professionals shorting it. Every logo falling in the background of this site has a story. Here they are.
For years, shorting dying retailers was close to free money. The trade assumed nobody on the other side was paying attention, and for a long time that was true.
Then a group of retail traders on a forum called WallStreetBets noticed that short interest in GameStop had grown past the size of the company's actual float. One of them, posting as Roaring Kitty, laid out the case publicly, repeatedly, for well over a year, while almost nobody listened.
GameStop went from under $20 to an intraday high of $483. Short sellers were forced to buy back shares to limit losses, which drove the price higher, which forced more buying. Hedge funds including Melvin Capital and Citron Research were reported to have lost billions between them.
With the squeeze at its peak, several brokerages restricted buying while leaving selling open. Whatever the operational reasons, the message retail traders took from it was simple: the rules bend when the wrong people are winning. That day created more converts than any post ever did.
Attention rotated outward. AMC, BlackBerry, Nokia, Koss, Bed Bath & Beyond, Express and a long list of others were pulled in wherever the same setup existed: heavy shorting, a beaten down price, and a recognisable name. The playbook had generalised.
In May 2024, Roaring Kitty posted again after three years of silence. GameStop rose sharply, AMC jumped, Koss and BlackBerry moved with them, on no company news whatsoever. The movement had become a standing formation rather than a single event.
Not that retail always wins. Bed Bath & Beyond went bankrupt and wiped out its shareholders. Express followed. Wish and Beyond Meat kept falling because the short sellers had read those businesses correctly.
What it proved is narrower and more durable: a position built on the assumption that nobody is paying attention is a fragile position. Conviction, held collectively and in public, is the one edge that cannot be borrowed against or front run.
$KITTY carries that energy on chain. Our own dev pulled his liquidity and left, and the holders rebuilt everything you are looking at. It is the same shape of story at a much smaller scale, and it is why the tickers below fall in the background of every page on this site.
Sixteen names that defined the era. Click any one for its chapter.