A plant based food company that became one of the most shorted names on the market.
After an explosive IPO, growth slowed and short sellers moved in heavily, making it a natural candidate for the squeeze playbook.
It featured repeatedly in meme rotations as traders scanned for the highest short interest they could find.
Demand for the category softened and losses continued, and the shorts were largely vindicated on fundamentals.
High short interest is a signal that opinion is one sided. It is not by itself evidence that the opinion is wrong.
Filed alongside Wish as a check on the idea that being shorted makes a company a victim.