THE ROARING KITTY
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A clothing chain that found itself in the middle of a market event it had nothing to do with.
Express was a heavily shorted mall retailer with the same profile that made GameStop a target.
It was named alongside Bed Bath & Beyond and Koss as one of the heavily shorted names swept up in the frenzy, with trading halted for volatility during the peak.
Express filed for bankruptcy protection in 2024, another reminder that the trade and the business are separate things.
Being adopted by the crowd buys time and attention. It does not buy a working business model.
A second reminder, filed next to the first, that this movement has losses in its record as well as wins.