The Roomba company, shorted for years before the crowd ever noticed it.
iRobot had been a favourite short for years, with bears arguing cheap competition would erode its margins.
It was pulled into the meme basket during the 2021 waves and moved on sentiment rather than any change in the business.
Competition did in fact intensify, and a later acquisition attempt collapsed under regulatory scrutiny, leaving the company under real pressure.
Sometimes the bear case is just correct, and the squeeze only delays the argument rather than settling it.
A name that shows how thin the line is between a mispriced stock and a correctly priced one.