THE ROARING KITTY ← all chapters
The Lore

iRobot $IRBT

Role Long shortedEra The quiet one

The Roomba company, shorted for years before the crowd ever noticed it.

The setup

iRobot had been a favourite short for years, with bears arguing cheap competition would erode its margins.

The run

It was pulled into the meme basket during the 2021 waves and moved on sentiment rather than any change in the business.

The aftermath

Competition did in fact intensify, and a later acquisition attempt collapsed under regulatory scrutiny, leaving the company under real pressure.

What it proved

Sometimes the bear case is just correct, and the squeeze only delays the argument rather than settling it.

Legacy

A name that shows how thin the line is between a mispriced stock and a correctly priced one.

This page is historical commentary about publicly reported market events involving iRobot. $KITTY is an independent community project with no affiliation to, endorsement from or connection with iRobot or any company named here. All trademarks belong to their respective owners. Nothing on this page is financial advice.